So, your subheaders should reflect the content in the body and include high-intent keywords. Then your H2s, H3s, H4s break down the subtopics within the piece. They want an overview of what your article will cover, that’s your H1.
Think of the crawlers as readers who are skimming your blog. Headers help Google’s web crawlers understand your blog post and the sections within it. 12 Tips on How To Incorporate SEO in Your Writing 1. But that costs money, and if you’re on a tight budget, why not invest time in SEO writing? It’s free and will likely bring you traffic for much longer than a campaign would. Your next best option is investing in advertising to get those users to your site. Fewer visits to your site mean fewer opportunities to generate leads, and ultimately, revenue. This means that if your website is not on the first page, there’s a small chance consumers will find your website organically. When you get to page two of Google, that number gets even lower.
This number drops drastically to 15% for websites in position two and then down to 2.5% for websites in position 10. This involves researching keywords, writing high-quality content that matches user intent, and optimizing your headers for easy page crawling.Ī 2020 Search Engine Journal study found that the clickthrough rate for websites in position one on the search engine results page (SERP)is 25%. SEO writing is the process of writing content to rank on the first page of search engines like Google.
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